Course BGMT-309-30
Test Quiz4
Started 12/12/16 4:36 PM
Submitted 12/12/16 4:43 PM
Status Completed
Attempt Score 10 out of 10 points
Time Elapsed 6 minutes out of 40 minutes
Results Displayed Submitted Answers, Correct Answers
  • Question 1

0.5 out of 0.5 points

In the consumer decision process, which of the following roles ultimately makes the buying decision or any part of it?
Selected Answer:  

decider

Correct Answer:  

decider

  • Question 2

0.5 out of 0.5 points

An ad that appears underneath the current browser window, so when the user closes the active window the ad is still on the screen describes
Selected Answer:  

pop-under ad.

Correct Answer:  

pop-under ad.

  • Question 3

0.5 out of 0.5 points

Word-of-mouth marketing by which customers promote a product or service by telling others about it is referred to as
Selected Answer:  

viral marketing.

Correct Answer:  

viral marketing.

  • Question 4

0.5 out of 0.5 points

Banner ads that appear when a predetermined word is queried from a search engine are
Selected Answer:  

keyword banners.

Correct Answer:  

keyword banners.

  • Question 5

0.5 out of 0.5 points

Tracking how long viewers watch an advertisement, what percentage of the video clip viewers watch, and how often they see an advertisement describes
Selected Answer:  

brand interaction.

Correct Answer:  

brand interaction.

  • Question 6

0.5 out of 0.5 points

EC businesses generate user profiles in each of the following ways except by
Selected Answer:  

using customer segmentation to identify customers’ preferences.

Correct Answer:  

using customer segmentation to identify customers’ preferences.

  • Question 7

0.5 out of 0.5 points

Key factors limiting the use of personalization include
Selected Answer:  

privacy and trust issues.

Correct Answer:  

privacy and trust issues.

  • Question 8

0.5 out of 0.5 points

Web site content is especially important to increase stickiness because
Selected Answer:  

customers are expensive to acquire.

Correct Answer:  

customers are expensive to acquire.

  • Question 9

0.5 out of 0.5 points

The psychological status of willingness to depend on another person or organization best defines
Selected Answer:  

trust.

Correct Answer:  

trust.

  • Question 10

0.5 out of 0.5 points

The introduction of EC has
Selected Answer:  

decreased customer loyalty because customers can more easily shop, compare, and switch to different vendors.

Correct Answer:  

decreased customer loyalty because customers can more easily shop, compare, and switch to different vendors.

  • Question 11

0.5 out of 0.5 points

The tiny graphics files embedded in e-mail messages and in Web sites that transmit information about users and their movements to a Web server are
Selected Answer:  

Web bugs.

Correct Answer:  

Web bugs.

  • Question 12

0.5 out of 0.5 points

Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through
Selected Answer:  

collaborative filtering.

Correct Answer:  

collaborative filtering.

  • Question 13

0.5 out of 0.5 points

Which of the following major factors is the most important predictor of online buying behavior?
Selected Answer:  

product information requested

Correct Answer:  

product information requested

  • Question 14

0.5 out of 0.5 points

Which of the following statements about Web mining is false?
Selected Answer:  

Web mining uses customer data to infer or predict customer interest in other products or services.

Correct Answer:  

Web mining uses customer data to infer or predict customer interest in other products or services.

  • Question 15

0.5 out of 0.5 points

Using cookies to “sell under the guise of research” is called
Selected Answer:  

e-sugging.

Correct Answer:  

e-sugging.

  • Question 16

0.5 out of 0.5 points

As the volume of customers, products, vendors, and information increases, it becomes uneconomical, or even impossible, for customers to consider all relevant information and available products and services. The practical solution to handling such information overload is to
Selected Answer:  

use software or intelligent agents.

Correct Answer:  

use software or intelligent agents.

  • Question 17

0.5 out of 0.5 points

The use of cookies
Selected Answer:  

is one of the most controversial issues in EC.

Correct Answer:  

is one of the most controversial issues in EC.

  • Question 18

0.5 out of 0.5 points

The key problem that biometric marketing is intended to solve is
Selected Answer:  

knowing the identity of the actual shopper.

Correct Answer:  

knowing the identity of the actual shopper.

  • Question 19

0.5 out of 0.5 points

Customer movements on the Internet best describes
Selected Answer:  

clickstream behavior.

Correct Answer:  

clickstream behavior.

  • Question 20

0.5 out of 0.5 points

Examples of personalization include
Selected Answer:  

All of these.

Correct Answer:  

All of these.