cONSUMER BEHAVIOR QUIZ 5 MODULE 5

 

  • Question 1

3 out of 3 points

 Role expectations for a given role, such as a student or service provider, appear to be universal across cultures.

False

  • Question 2

3 out of 3 points

 In most cultures, individuals committing crimes are punished in some way.  These punishments are examples of cultural _____.

SANCTIONS

  • Question 3

3 out of 3 points

In some countries, such as South Korea, it is very important for men to know the age of other men because age is associated with higher status and power.  So it is not unusual for one man to ask another his age if it is not readily obvious who is older so that proper deference can be shown to the older of the two.  Based on this information, South Korea would be classified as a high _____ culture.

Power distance

  • Question 4

3 out of 3 points

Most of us don’t even realize or think about how we learned the culture in which we live because that’s all we’ve ever known our entire lives.  This way in which we learn our own native culture is called _____.

enculturation

  • Question 5

3 out of 3 points

 Jamal lives with his two brothers, their wives and children, and his parents.  In his country, each family is expected to take care of other family members.  Which of the following best describes Jamal’s culture?

Collectivism

  • Question 6

3 out of 3 points

 Translational parity exists when two phrases share the same precise meaning in two different cultures.

FALSE

  • Question 7

3 out of 3 points

 Cultural distance represents how disparate one nation is from another in terms of their CSVs

True

  • Question 8

3 out of 3 points

India’s population is over 1 billion, but many live on less than $2 per day.  That hasn’t dissuaded some U.S. companies, though, because the sheer number of poor consumers can still provide a market opportunity.  So some companies have created products to meet the needs of this large group at a very low cost to consumers.  For example, Dannon created yogurt treats that are just a mouthful and sells them for pennies.  Those pennies have the potential to add up to substantial dollars due to the large number of poor consumers targeted.  This large number of poor consumers is often referred to as the _____.

BOTTOM of the PYRAMID

  • Question 9

3 out of 3 points

 The countries with the highest birthrates in the world are among the richest.

FALSE

  • Question 10

3 out of 3 points

 Coca-Cola markets its product using the same strategy worldwide, but changes are made when implementing the marketing tactics to reflect the local culture, such as the ethnicity of the people in their ads and the music used in jingles.  This is an example of _____.
Glocalization      
  • Question 11

3 out of 3 points

 Culture is a learned process.

TRUE

  • Question 12

3 out of 3 points

The phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd is called _____.

DIVERGENCE

  • Question 13

3 out of 3 points

 Which of the following refers to the relatively tangible human characteristics, such as age, ethnicity, sex, occupation, income, and religion that describe consumers?

DEMOGRAPHICS

  • Question 14

3 out of 3 points

 Ethnocentrism is highly related to the concept of uncertainty avoidance.

TRUE

  • Question 15

3 out of 3 points

Social strata have unequal access to scarce and valuable resources.

TRUE

  • Question 16

3 out of 3 points

 Refer to Baby Boomer Scenario.  Many retiring Baby Boomers are choosing to live in planned retirement communities that allow them to continue an active lifestyle.  Which type of research is based on the fact that people with similar demographics tend to live close to one another?

GEODEMOGRAPHICS

  • Question 17

3 out of 3 points

 Generation X was born between 1966 and 1980 and has been referred to as “latchkey” kids.

False

  • Question 18

3 out of 3 points

 Demographics refer to relatively tangible human characteristics that describe consumers.
TRUE
  • Question 19

3 out of 3 points

 Rules that specify the appropriate behavior in a given situation within a specific culture are called cultural standards.

FALSE

  • Question 20

3 out of 3 points

 Brad is really into fashion and spends a great deal of time shopping for clothes.  He tends to splurge on himself by getting massages and facials to keep his skin looking good.  Brad can best be described as a _____.

Metro sexual