BUS 335 

cONSUMER BEHAVIOR QUIZ 4 MODULE 4

 

QUESTION 1

  1. Which hierarchy best explains impulse purchases?
a.  high involvement
b.  low involvement
c.  experiential
d.  behavioral

3 points   

QUESTION 2

  1. According to the functional theory of attitudes, attitudes perform three functions: affective, behavioral, and cognitive.

True

 False

3 points   

QUESTION 3

  1. Attitude-behavior consistency refers to the extent to which a strong relationship exists between attitudes and actual behavior.

 True

False

3 points   

QUESTION 4

  1. Which attitude model expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?
a.  theory of planned action
b.  theory of self-efficacy
c.  attitude-toward-the-object model
d.  elaboration likelihood theory

3 points   

QUESTION 5

  1. Which function of attitudes is based on the concept of reward and punishment?
a.  utilitarian function
b.  ego-defensive function
c.  knowledge function
d.  reinforcement function

3 points   

QUESTION 6

  1. “I always buy Honda automobiles” is an example of which component of attitude?
a.  affective
b.  cognitive
c.  behavior
d.  

3 points   

QUESTION 7

  1. The behavioral influence hierarchy suggests that behavior occurs without either beliefs or affect being strongly formed beforehand.

True

False

3 points   

QUESTION 8

  1. _____ are relatively enduring overall evaluations of objects, products, services, issues, or people.
a.  Beliefs
b.  Attitudes
c.  Cognitions
d.  Intentions

3 points   

QUESTION 9

  1. Compared to the attitude-toward-the-object model, the behavioral intentions model adds a component that assesses the consumer’s perceptions of what other people think they should do, referred to as the subjective norm.

True

False

3 points   

QUESTION 10

  1. Mica is very involved with electronic products.  According to the elaboration likelihood model, which route to persuasion is most likely activated when he sees an advertisement for an electronic product?
a.  peripheral route
b.  main route
c.  central route
d.  cognitive route

3 points   

QUESTION 11

  1. Initial judgment theory proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitude.

True

False

3 points   

QUESTION 12

  1. The utilitarian function of attitudes works as a defense mechanism for consumers.

True

False

3 points   

QUESTION 13

  1. The value-expressive function of attitudes _____.
a. allows consumers to simplify their decision-making processes
b. enables a consumer to express his or her core values, self-concept, and beliefs to others
c. works as a defense mechanism for consumers to avoid facts or defend themselves from their own low self-concept
d. is more powerful in enhancing a consumer’s self-esteem than the ego-defensive function of attitudes

3 points   

QUESTION 14

  1. Changing schema-based affect is another way marketers can attempt to change attitudes.

True

False

3 points   

QUESTION 15

  1. The basic premise of balance theory is that consumers are motivated to maintain perceived consistency in the relations found in mental systems.

True

False

3 points   

QUESTION 16

  1. Nina is attempting to change consumers’ attitudes toward her restaurant by promoting the fact that her restaurant serves only organic food because she learned through market research that consumers did not believe that her restaurant did this and that this is important to consumers.  According to the attitude-toward-the-object approach, which of the following is Nina attempting to change to enhance consumers’ attitudes toward her restaurant?
a.  changing consumer involvement
b.  changing evaluations of product attributes
c.  adding beliefs about new attributes
d.  changing beliefs

3 points   

QUESTION 17

  1. The matchup hypothesis states that a source feature is most effective when it is matched with relevant products.

True

False

3 points   

QUESTION 18

  1. According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.

True

False

3 points   

QUESTION 19

  1. Which approach to attitudes suggests that affect, behavior, and cognitions form in a sequential order?
a.  sequential approach
b.  hierarchy of effects approach
c.  attitude of laddering approach
d.  build-up approach

3 points   

QUESTION 20

  1. All of the following are elements of the attitude-toward-the-object (ATO) model EXCEPT _____.
a.  a consumer’s perception of what other people think they should do
b. beliefs about salient attributes that a consumer thinks thhone product should possess
c. strength of the belief that a certain brand has the feature
d.  evaluation of the attribute