cONSUMER BEHAVIOR QUIZ 4 MODULE 4
- Which hierarchy best explains impulse purchases?
- According to the functional theory of attitudes, attitudes perform three functions: affective, behavioral, and cognitive.
- Attitude-behavior consistency refers to the extent to which a strong relationship exists between attitudes and actual behavior.
- Which attitude model expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?
|a.||theory of planned action|
|b.||theory of self-efficacy|
|d.||elaboration likelihood theory|
- Which function of attitudes is based on the concept of reward and punishment?
- “I always buy Honda automobiles” is an example of which component of attitude?
- The behavioral influence hierarchy suggests that behavior occurs without either beliefs or affect being strongly formed beforehand.
- _____ are relatively enduring overall evaluations of objects, products, services, issues, or people.
- Compared to the attitude-toward-the-object model, the behavioral intentions model adds a component that assesses the consumer’s perceptions of what other people think they should do, referred to as the subjective norm.
- Mica is very involved with electronic products. According to the elaboration likelihood model, which route to persuasion is most likely activated when he sees an advertisement for an electronic product?
- Initial judgment theory proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitude.
- The utilitarian function of attitudes works as a defense mechanism for consumers.
- The value-expressive function of attitudes _____.
|a.||allows consumers to simplify their decision-making processes|
|b.||enables a consumer to express his or her core values, self-concept, and beliefs to others|
|c.||works as a defense mechanism for consumers to avoid facts or defend themselves from their own low self-concept|
|d.||is more powerful in enhancing a consumer’s self-esteem than the ego-defensive function of attitudes|
- Changing schema-based affect is another way marketers can attempt to change attitudes.
- The basic premise of balance theory is that consumers are motivated to maintain perceived consistency in the relations found in mental systems.
- Nina is attempting to change consumers’ attitudes toward her restaurant by promoting the fact that her restaurant serves only organic food because she learned through market research that consumers did not believe that her restaurant did this and that this is important to consumers. According to the attitude-toward-the-object approach, which of the following is Nina attempting to change to enhance consumers’ attitudes toward her restaurant?
|a.||changing consumer involvement|
|b.||changing evaluations of product attributes|
|c.||adding beliefs about new attributes|
- The matchup hypothesis states that a source feature is most effective when it is matched with relevant products.
- According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.
- Which approach to attitudes suggests that affect, behavior, and cognitions form in a sequential order?
|b.||hierarchy of effects approach|
|c.||attitude of laddering approach|
- All of the following are elements of the attitude-toward-the-object (ATO) model EXCEPT _____.
|a.||a consumer’s perception of what other people think they should do|
|b.||beliefs about salient attributes that a consumer thinks thhone product should possess|
|c.||strength of the belief that a certain brand has the feature|
|d.||evaluation of the attribute|