CONSUMER BEHAVIOR QUIZ 7 MODULE 7
Evaluative criteria are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem.
Which term is used to describe the practice of offering essentially identical products with different model numbers or names?
|d.||just noticeable difference|
Consumer decision making always focuses on the purchase of a product or service.
Some consumers won’t purchase certain brands of automobiles, such as BMW, Mercedes, Acura, or Lexus, because there is no dealership in their town to get service for their vehicles. In some cases, they would have to drive for several hours to the closest dealership. Which type of risk is most likely influencing the decision not to purchase one of these brands?
Two major types of rules that consumers use when selecting products are objective rules and subjective rules.
Using which decision rule do consumers select an option that performs best on the most important attribute to that consumer?
Brand loyalty involves deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior.
_____ includes the retrieval of knowledge about products, services, and experiences that is stored in memory.
Absolute quality refers to the actual quality of a product that can be assessed through industry specification or expert rating.
Which of the following describes the idea that perfectly rational decisions are not always feasible due to constraints found in information processing?
The decision-making process begins with information search
All of the following are decision-making perspectives EXCEPT _____.
|a.||rational decision making perspective|
|b.||experiential decision making perspective|
|c.||behavioral influence decision making perspective|
|d.||limited decision making perspective|
Compensatory rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.
Refer to Energy Bar Scenario. Calories, protein content, and sugar are all examples of product _____.
External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.
All of the following are potential activities in the decision-making process EXCEPT _____.
|c.||search for information|
Affective criteria include emotional, symbolic, and subjective attributes or benefits that are associated with an alternative.
Which type of decision rules have strict guidelines set prior to selection, and any option that does not meet the specifications is eliminated from consideration?
The rational decision-making perspective assumes that consumers diligently gather information about purchases and carefully arrive at decisions.
_____ refers to negative emotions that come from failed search processes.