BUS 335

CONSUMER BEHAVIOR QUIZ 7 MODULE 7

 

QUESTION 1

Evaluative criteria are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem.

 True

False

3 points   

QUESTION 2

Which term is used to describe the practice of offering essentially identical products with different model numbers or names?

a. pirated goods
b. branded variants
c. brand equity
d. just noticeable difference

3 points   

QUESTION 3

Consumer decision making always focuses on the purchase of a product or service.

True

False

3 points   

QUESTION 4

Some consumers won’t purchase certain brands of automobiles, such as BMW, Mercedes, Acura, or Lexus, because there is no dealership in their town to get service for their vehicles.  In some cases, they would have to drive for several hours to the closest dealership.  Which type of risk is most likely influencing the decision not to purchase one of these brands?

a. financial risk
b.  
c. performance risk
d. time risk

3 points   

QUESTION 5

Two major types of rules that consumers use when selecting products are objective rules and subjective rules.

True

False

 3 points   

QUESTION 6

Using which decision rule do consumers select an option that performs best on the most important attribute to that consumer?

a. conjunctive rule
b. disjunctive rule
c. lexicographic rule
d. primary rule

3 points   

QUESTION 7

Brand loyalty involves deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior.

True

False

3 points   

QUESTION 8

_____ includes the retrieval of knowledge about products, services, and experiences that is stored in memory.

a. Internal search
b. Initial search
c. Consideration search
d. Ongoing search

3 points   

QUESTION 9

Absolute quality refers to the actual quality of a product that can be assessed through industry specification or expert rating.

True

False

3 points   

QUESTION 10

Which of the following describes the idea that perfectly rational decisions are not always feasible due to constraints found in information processing?

a. limited capacity
b. limited rationality
c. bounded rationality
d. bounded capacity

3 points   

QUESTION 11

The decision-making process begins with information search

True

False

3 points   

QUESTION 12

All of the following are decision-making perspectives EXCEPT _____.

a. rational decision making perspective
b. experiential decision making perspective
c. behavioral influence decision making perspective
d. limited decision making perspective

3 points   

QUESTION 13

Compensatory rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

True

False

3 points   

QUESTION 14

Refer to Energy Bar Scenario.  Calories, protein content, and sugar are all examples of product _____.

a. benefits
b. evaluative criteria
c. utilitarian components
d. features

3 points   

QUESTION 15

External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.

True

False

3 points   

QUESTION 16

All of the following are potential activities in the decision-making process EXCEPT _____.

a. post-choice evaluation
b. choice
c. search for information
d. exchange

3 points   

QUESTION 17

Affective criteria include emotional, symbolic, and subjective attributes or benefits that are associated with an alternative.

True

False

3 points   

QUESTION 18

Which type of decision rules have strict guidelines set prior to selection, and any option that does not meet the specifications is eliminated from consideration?

a. compensatory rules
b. elimination rules
c. non-compensatory rules
d. superordinate rules

3 points   

QUESTION 19

The rational decision-making perspective assumes that consumers diligently gather information about purchases and carefully arrive at decisions.

True

False

3 points   

QUESTION 20

_____ refers to negative emotions that come from failed search processes.

a. Cognitive dissonance
b. Search regret
c. Buyer’s remorse
d. Search failure