BUS 335

cONSUMER BEHAVIOR QUIZ 6 MODULE 6

 

QUESTION 1

Which factor refers to how appropriate the elements of an environment are for a given environment?

a.
b. functionality
c. fit
d. relativity

3 points   

QUESTION 2

Group influence refers to the ways in which group members influence the attitudes, opinions, and behaviors of others within the group.

True

False

3 points   

QUESTION 3

The ability of an individual or a group to alter the actions of others is known as _____.

a. peer pressure
b. social influence
c. social power
d. opinion leadership

3 points   

QUESTION 4

Background music is music played below the recognition threshold that would make it perceptible to consumers but still influential.

True

False

3 points   

QUESTION 5

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.

a. retail impression
b. retail reality
c. retail functionality
d. retail personality

3 points   

QUESTION 6

The gatekeeper is the person who controls information flow into the household.

True

False

3 points   

QUESTION 7

_____ refers to media through which communication occurs and includes media such as the Internet, television, radio, and so on.

a. Influential media
b. Interactive media
c. Social media
d. Static media

3 points   

QUESTION 8

Personal shopping value (PSV) is the overall objective worth of a shopping activity considering all associated costs and benefits.

True

False

3 points   

QUESTION 9

Information about products, services, and experiences that is transmitted from consumer to consumer is called _____.

a. integrated communication
b. word-of-mouth
c. boomerang communication
d. formal communication

3 points   

QUESTION 10

Impulsive acts are usually spontaneous but involve long-term feelings of liberation

True

False

3 points   

QUESTION 11

_____ is represented by an urgency to act based on some real or self-imposed deadline.

a. Circadian rhythm
b. Seasonality
c. Expiration
d. Time pressure

3 points   

QUESTION 12

Five adopter categories of consumers have been identified: innovators, early adopters, early majority, late majority, and laggards.

True

False

3 points   

QUESTION 13

Zack is a teenager at a party with his friends who are drinking, and he is feeling pressure from his friends to drink, too.  What is Zack experiencing?

a. peer pressure
b. exert power
c. peer persuasion
d. peer power

3 points   

QUESTION 14

Timing ad buys so that advertisements run primarily at times when customers will be most receptive to the message is called advertiming.

True

False

3 points   

QUESTION 15

Which of the following is NOT a situational influence?

a. time
b. enduring involvement
c. place
d. conditions

3 points   

QUESTION 16

Legitimate power is often based on authority.

True

False

3 points   

QUESTION 17

Which of the following has traditionally been viewed as at least two people who are related by blood or marriage and who occupy a housing unit?

a. family segment
b. family market
c. family
d. family household

3 points   

QUESTION 18

Consumers scoring high on the attention to social comparison information (ATSCI) trait are generally not concerned about how other people react to their behavior.

True

False

3 points   

QUESTION 19

Consumers with a low capacity to self-regulate are referred to as _____.

a. action-oriented
b. state-oriented
c. susceptible consumers
d. situational shoppers

3 points   

QUESTION 20

Situational influences can be classified into one of two categories: utilitarian and hedonic.

True

False