Q.1 – Can medicine and doctors be included in a discussion of marketing? How? What are the marketing tools? The health communications field has been quickly changing in the course of recent decades. It has developed from a one-dimensional dependence …

Understanding Global Consumer Behavior in Aesthetic Surgery Read more »

The conventional low cost model worked in different nations. In any case, it’s imperative to include that the Mexican business sector is altogether different. Initially, Mexico is the second biggest business sector behind Brazil and inside Mexico the opposition is …

Case Study 8.1 – GOL: Evaluating the Entry of a Brazilian Airline in the Mexican Market Read more »