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Question 111 pts

Which is NOT a quality associated with the brand name under the company’s control?

product shape
packaging

 

logo
customer feedback

 

 

Question 121 pts

Which is NOT an example of a store brand?

Archer Farms
Macy’s

 

Eating Right
Sam’s Choice

 

 

Question 131 pts

What is a new research topic related to brand associations?

brand communities
tourism marketing

 

brand personalities
status symbols

 

 

Question 141 pts

Which is NOT true about firms and brands named after the founder?

Customers can easily identify the name and products.
They serve primarily as an ego trip for the founders.

 

They show little creativity in marketing.
They tend to have no inherent meaning.

 

 

Question 151 pts

Some brands are closely associated with colors.

True
False

 

 

Question 161 pts

A true global brand carries one name brand and logo, anywhere it is offered, and it is available in most world markets.

False
True

 

 

Question 171 pts

Customers who participate in repeat purchasing are willing to pay premium prices for the brands they value.

True
False

 

 

Question 181 pts

Which of the following is NOT a physical quality of branding?

name and logo
packaging

 

cost
all are physical qualities

 

 

Question 191 pts

_____ branding is the primary form of co-branding in which one of the companies and its product is the primary host and the other company and its product add value to the host product.

Ingredient
Global

 

Associated
Enhanced

 

 

Question 201 pts

An example of umbrella branding is Costco selling Starbucks coffee.

True
False

 

 

Question 211 pts

Logos are shapes and symbols that may begin with little inherent meaning, but are associated with the brand.

True
False

 
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